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With thoughts and words,
we shape our worlds.

Through story and connection, we make them real.
In telling and doing, we move things.
In action, we make a difference.

What’s your story?

Get to the heart of your story
Typewriter

  • "Only when our clever brain and our human heart work together in harmony can we achieve our true potential."

    Jane Goodall

  • "Nothing happens until something moves."

    Albert Einstein

  • “Success is not what you make, but the difference that it makes in people’s lives.”

    Bernadette Jiwa

  • "Story is the map of the maze."

    Tamsen Webster

Katy, Storycore, and the dog
KATY SWEETMAN
FOUNDER | DIRECTOR
STORYCORE LIMITED

About me

I am an experienced marketing and communications professional with more than 20 years spent in in-house roles and external consulting engagements, spanning all aspects of marketing and internal and external communications.

Since Storycore’s inception in 2019, I’ve worked with local and global organisations to help them find and get to the heart of their stories and to share them in numerous ways and formats for many different purposes and with a variety of audiences.

However varied the story format or subject matter – and however big, small, weird or wonderful the assignment – at its heart, each story serves two core purposes:

  • To showcase the difference the client wants to make in the world and
  • To engage meaningfully, and with impact, with the people that matter most to them.

If we can do that, we can move things.

LET’S MAKE STORIES THAT MOVE THINGS.

Services

All facets involved in finding and telling your best story

Storytelling | Communications | Brand | Strategy | Creative ideation

Storytelling

Strategy, execution & amplification

Messaging & proposition

Development, ideation, creation & execution

Brand

Brand story & brand communications

Communications

Internal & external

Thought leadership

Executive & subject matter expert perspectives

The story collective

Bringing your story to life in 3D

IF NOTHING HAPPENS UNTIL SOMETHING MOVES…
Lead with Heart. Lead with Story. Tell your best story. Lede, with heart.
STORIES BY HUMANS,
FOR HUMANS

BEST:

Purposeful, human, authentic, true – an expression of your reason for being and the difference you make for those who matter most to you.

LEDE:

The opening sentence or paragraph of an article, summarising the most important aspects of your story.

Story tools, cool stories & other creative experiments

Blank petals

Stories & tools

Drum

Ponderings & projects

Big cartel

Paintings & prints

Latest posts

  • 23
    Aug

    This is the post excerpt for Tools for finding and telling stories. Fill in the excerpt field whenever you write a blog post, as this text is displayed in post list pages like the blog, archive and ca...

  • 23
    Aug

    This is the post excerpt for Lessons from Monsters. Fill in the excerpt field whenever you write a blog post, as this text is displayed in post list pages like the blog, archive and category pages - a...