Since I was a very small child, stories have been my greatest passion and preoccupation. Many decades later, it still brings me real joy to help organisations get to the heart of what makes them uniquely them and the greatest difference they do (and can) make in the world – and to bring this to life with stories that move things.

Across my career, I have spent two decades helping organisations get to the heart of – and to share – their core stories.

Before establishing Storycore in June 2019, I was the Marketing Director for ASX-listed technology transformation company, Empired (acquired by Capgemini in November 2021), leading marketing and communications across Australia, New Zealand and Seattle.

In recent years with Storycore, I have worked with ideas people (including executives, marketing leaders, founders and entrepreneurs) in Australia and New Zealand on all aspects involved in finding and telling their core stories, working with a number of talented creatives and fellow storytellers to make things happen.

These ‘stories’ take place in many different contexts and take a variety of forms – from significant change and transformation programmes and initiatives to brand communication, thought leadership and internal and external communication, marketing and engagement programmes.